Happy New Year guys! Thank you for being a part of the journey.
When I started this newsletter, it was focused mainly on startup stories.
Over time, something became clear.
The most useful conversations weren’t really about startups, they were about business growth:
What actually moves the needle.
Why ads stop working.
Why organic traction feels random.
And how to combine paid and unpaid channels without guessing.
So going forward, this newsletter will focus on practical growth thinking for businesses , whether you’re early-stage or already operating, and whether growth comes from ads, content, partnerships, or all of the above.
What won’t change:
Clear, experience-based insights
No hype, no hacks
Writing for people actually building things
What will change:
Fewer stories, more systems
More on paid acquisition, organic leverage, and how they work together
If that sounds useful, I’m glad you’re here.
And if it’s not what you signed up for, no hard feelings, you can unsubscribe at the bottom of this email.
Either way, thanks for reading.